To identify the problems and get a better idea on the current scenarios, I did secondary research. Based on those inputs, it helped me to better empathize with the users and understand the project goal.
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I collected a total of 40 responses, consisting of both qualitative and quantitative data through my survey. I utilized it to gain insights into the desired features of Ecotype users, ranging from basic level features to their most anticipated features.

Analyzing competitors provides valuable insights into the features, user experience flows, and feelings evoked by their design solutions. To evaluate the strength of my solution, I selected three competitors offering similar solutions to our problems, both directly and indirectly.

Before diving into the design process, I prioritize understanding the needs and preferences of our potential users by creating user personas. These personas are fictional characters meticulously crafted to embody different types of users who may interact with our product. By developing these personas, we ensure a user-centric approach that guides our design decisions and aligns with the diverse needs of our target audience!

Here, I introduce two personas, each representing distinct user types with unique characteristics, needs, and pain points. Through these personas, we gain valuable insights into the motivations and behaviors of our users, enabling us to create a product that resonates with their needs and enhances their experience.

Through extensive research, it's become evident that prioritizing  clarity in visuals, seamless navigation, and detailed information is pivotal for optimizing the user experience on Ecotype. By simplifying interfaces, streamlining the donation process, and embracing user-centric design strategies, we can ensure that users find the  platform intuitive, efficient, and engaging.

Insights gathered from user personas and secondary research, I have identified several areas to elevate usability and foster user engagement:

1. Optimized Recycling/Donation Process: Implement a streamlined process directly within the Ecotype platform, reducing reliance on external websites or portals. This will enhance the user experience, making it more convenient and encouraging for users to use the platform.
2. Intuitive Navigation: Introduce a user-friendly navigation system tailored to Ecotype's specific features and functionalities. Clear menu structures and intuitive design elements will guide users seamlessly through the platform, reducing confusion and enhancing overall usability.
3. Efficient Item Browsing: Optimize the browsing experience by categorizing recyclable items based on type and incorporating search filters for easy item discovery. This will empower users to quickly find relevant drop-off/pick-up services for their specific recyclables, saving time and effort.
4. Visual Clarity: Enhance decision-making by providing clear visuals of recyclable items and drop-off centers.
5. User-Centric Design: Embrace user-centric design principles at every stage of the design process, ensuring that Ecotype's interface, features, and functionality align seamlessly with users' needs, preferences, and behaviors. By prioritizing user satisfaction and usability, we can create a platform that truly resonates with our audience and drives meaningful environmental impact.

I crafted the user flow using insights gathered from my research. In the first stage, I noted the challenge of limited access to electronic devices and dove right into addressing it.

The next section showcases the initial steps leading up to the creation of mid-fidelity wireframes and prototypes.

Ideating at a family party on a Saturday Night.

Within these sketches, I initiated the envisioning process, imagining the final iteration of Ecotype and aligning it seamlessly with the information architecture. Serving as the blueprint, these sketches grasp the core of my design philosophy, setting the stage for an immersive and user-friendly digital ecosystem

This is where my sketches truly come alive. In these blocks of varying greys, I laid out all the key features of Ecotype and elaborated on them, even uncovering some flaws that were once overlooked. This phase played a crucial role in my design process, as it allowed me to refine elements that I initially deemed "user-friendly" in my sketches.

For instance, I decided to remove the maps screen that once included all the local recycling/drop-off centers and instead categorized it based on the user's choice of recycling an item. This streamlines the interface, preventing it from becoming too text-heavy and ensuring users don't waste time navigating to the right location.

I chose a color palette and style guide featuring the friendly font Open Sans and a variety of greens to create a cohesive and visually appealing experience for users. Inspired by the theme of sustainability and environmental awareness in our app, the range of greens evokes feelings of freshness and growth. Meanwhile, the readability and versatility of Open Sans ensure a seamless user experience across different devices and screen sizes. Together, these elements convey a welcoming and approachable vibe, fostering a strong connection with our audience while reinforcing our commitment to Eco-conscious design.

During this final stage of developing the high-fidelity screens, I drew from insights gathered through extensive research and was guided by my carefully curated style guide. Each screen embodies my dedication to creating a seamless and intuitive user experience. From the friendly font choice of Open Sans to the harmonious array of greens in the color palette, every detail has been thoughtfully considered to enhance readability, usability, and visual appeal. These screens represent my efforts to translate user needs and preferences into engaging and impactful design solutions, ensuring that the app not only meets but exceeds user expectations.

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